ODOO E-commerce

Design & configure

Inline Editing

Create product pages using Odoo’s unique ‘edit inline’ approach. No code required, what you see is really what you get.

Building blocks system

Create your product page from scratch by dragging and dropping pre-made, fully customizable building blocks. Describe products in a table to give maximum of specifications.

Sell digital products

You can now add digital products like eBooks to your online catalog.

Multi-store eCommerce

Launch and manage multiple ecommerce stores with unique design, language, currency and price list

Professional Themes

Change theme in a few clicks, and browse through Odoo’s catalog of ready-to-use themes available in our app store

Word processor text editing

Easily create and update your text content through an editor designed to replicate the word processor experience.

Product variants creation

Create a product available in several variants, like size, colors or other attributes.

Price-lists, products and stores

Create flexible price-lists, add variants to add to products options, and create multiple stores under one environment. Display available stock on products.

Online Form Builder

Build appealing custom web forms and easily capture visitor’s information.

Integrated tools


Cross-selling and Upselling

Suggest optional products related to items to increase your revenues.

Options to boost sales

Define product categories, use attribute search, focus on promotions, coupons or gift certificates and push best products to the top of your page in order to multiply your sales.

Promotional or coupon codes

Encourage potential customers using promo codes and coupons.

Abandoned carts

Search, mail and launch marketing automation on abandoned carts to convert them into orders.

Shopping experience

Easy search system

Make finding products easier by setting attributes on products (size, color, power, etc.).

Customer on boarding

Set up step by step instructions to help customers go to checkout with no blocking issues.

Guest & registered user

Customers can choose to create a user profile or as guests. Registered users can retrieve their contact information upon check out and access a portal including related messages, orders, invoices, registered claims, etc.

Skip shipping address

Shipping address no more required when providing only services.

Products comparator

The new product comparator is based on attributes (variants or not) of products.

Live chat embedded

Provide your visitors with information in real-time directly on your website, and secure your sales.

Easy checkout process

Simple checkout to avoid losing clients.

Customer portal

Access tracking of orders, advanced shipping rules and return management through the customer portal.

Order review

See details of your order at the end of the process.


Shoppers can add products to a wishlist. Returning customers will use it to buy their favorite items faster.

Payment & Shipping methods

Fully integrated

Allow customers to pay with Paypal, Ogone, Adyen, Buckaroo, Authorize.net and SIPS Worldline. Online payment methods redirect customers to a ‘Thank you’ page on your website.

Create shipping rules

Define rules to calculate the costs of a delivery based on weight and more criteria.

Other payment methods

Create payment methods like bank transfer or cheques to offer more options to your customers.

Shipping methods

Speed up your shipment process and track your order from Odoo with DHL, UPS, USPS, FedEx and La Poste shipping connectors.

Billing & Accounting


Calculate & Bill Shipping Costs

Get delivery costs computed automatically using Odoo’s embed Delivery Method configurator.

Chart of accounts

Use the Custom package template to build your own chart of accounts. It embeds a set of generic preset accounts, taxes and more.

Tax rates

Fiscal positions allow you to adapt tax rates to the whereabouts of your customers.

Integrated Accounting package

Odoo’s chart of accounts contains national taxes, fiscal positions, accounts.


Sales data analytics

Highlight the best product in terms of quantity sold. Find the best customer in terms of revenue. Display a graph with your monthly sales per product and add it to your Dashboard. Group your Sales by Partner and display the products in the column header.

New KPIs

Track your eCommerce KPIs: conversion rate (cart to order), average cart amount, best sellers, etc.


The next actions to do are available on the dashboard: orders to invoice, payments to receive, shoppers to revive, etc.

NOTE: Above features are available based on given Odoo versions/ Editions.